A majority of us are using three or more devices—smartphones, laptops, tablets—on a daily basis (and often at the same time). As a marketer, understanding cross-screen behaviors is imperative for you to deliver an optimal customer experience across screens.
Join our guest Forrester analyst Jennifer Wise and sponsor Tapad for a look at current consumer cross-screen and purchase preferences. Forrester Consulting conducted a commissioned study on Tapad’s behalf to gather information on just how connected today’s consumer is and the role that each device plays in the path-to-purchase. Jennifer Wise will share these findings, as well as more detailed information on what consumers expect in their cross-device experiences.
The New Path-to-Purchase Is Cross-Screen. Is Your Marketing?
