Due to the evolution of personalized, data-driven digital marketing, companies now have infinite amounts of personally identifiable information (PII) about their customers; and this stockpile of information continues to grow—at an exponential rate. In fact, according to the Pew Research Center, the volume of business data worldwide—across all industries—doubles every 1.2 years.
But how should you use this treasure trove of data? And at what point does the information known about your consumers—and the ways you use this information—risk consumer privacy? Is there such thing as too much data?
Attend this webinar to learn:
- What your responsibilities are in today’s ‘big data universe’
- How to use your data and meet compliance laws
- Tips for integrating data across channels and platforms
- How to implement the principles of ‘Privacy by Design’
