More brands are recognizing the critical role email marketing plays in the customer experience – it is the center of every digital relationship, fostering personalized connections while driving sales. Email’s continuing evolution promises capabilities supporting the shift from customer aware to “customer obsessed”, authentic conversations that carry over from email to other channels. Join us as guest speaker Shar VanBoskirk, VP and Principal Analyst at Forrester Research, explains how customer-obsessed marketing is creating an impact in the customer’s inbox and beyond. Learn the key factors to consider when choosing the best Email Services Provider for your needs.
During this webinar you’ll learn:
• What customer-obsessed marketing means (it’s good thing) and why it is effective
• How email and cross-channel marketing becomes customer-obsessed
• Why using an RFP to choose an email marketing partner often misses the mark
• What questions should you need to ask when evaluating email platform partners
• Why choosing the right ESP platform is only part of the solution
