It’s good news that 57% of marketers feel they lack the time and resources to cope with an omnichannel, multiple device world: Good, says Jaysen Gillespie, VP, head of analytics and data science at Criteo, because at least they recognize that the problem exists.
We found a quiet corner at Boston’s eTail East to talk about how retail marketers can start to measure up to Amazon, how physical stores should be digital touch-points, and Criteo’s Commerce Marketing Eco-System.
