F8, Facebook’s premiere conference for developers, didn’t just pique the interest of techies last week in San Francisco. It also garnered the attention of marketers who are monitoring some of the social network’s newest features that can have a profound effect on digital campaigns. The reigning social platform wants to give third-party developers—and marketers—confidence in Facebook’s longstanding stability.
Some of the major Facebook moves include:
- Launch of a new app analytics tool which lets mobile marketers track user behaviors in apps, as well as keep tabs on ads that promote the apps. The tool is available now—and it’s free.
- Allowing users to embed Facebook videos on other sites—which can lead to more video ads and marketing messages.
- Ability to place an order with an online retailer, then change the order or shipping details later via Messenger. Facebook says Messenger now has more than 600 million monthly active users.
- Enabling GIF searching, goofy voice changers for voice messages, and a doodling pad.
- Support for 360-degree videos in the newsfeed so users can pan around 3D videos.
These are just some of the features announced at F8.
Here’s what some attendees are saying about the news on Twitter:
Watch out, YouTube. Facebook now allows its videos to be embedded off Facebook. $FB #f82015
— Vindu Goel (@vindugoel) March 25, 2015
Facebook videos finally have an embed functionality. Wow. @YouTube had that in 2005. #f82015
— Travis Wright (@teedubya) March 25, 2015
Here’s what VR gaming could look like this year, says Facebook #f82015 #f8 pic.twitter.com/k4RrOYMuWF
— Damon Beres (@dlberes) March 26, 2015
Facebook now talking about how to improve artificial intelligence make Facebook an easier place to visit. To much info to take in#f8 #f82015
— gabe slate (@gabeslate) March 26, 2015
Wow. Facebook shows what their solar powered drones will look like that fly the skies and beam down internet to 3rd world areas #f8 #f82015
— gabe slate (@gabeslate) March 26, 2015
Facebook data centers are bigger than aircraft carriers..#F8 #f82015 ..(and consume less power)..(and can bring down governments too)
— VK (@vi_k) March 26, 2015
India fastest growth market for Facebook #f82015
— Blake Cahill (@bcahill) March 25, 2015
Facebook is beefing up Messenger app big time. New ways to communicate thru video, gif, emoji, etc… looks fun. Coming out soon #f8 #f82015
— gabe slate (@gabeslate) March 25, 2015
Photo via Twitter
