get ready for an incoming of CES tweets. {you’ve been warned} 🙂
— Jessica Ann (@itsjessicann) January 7, 2015
News of self-driving cars, smart washing machines, and, of course, wearables has swept the Web in the wake of the 2015 Consumer Electronics Show (CES), which kicked off Tuesday in Las Vegas. Not surprisingly, much of the social conversation around CES consists of jubilance and wonder. As is often the case with large international events, many people seem enamored with CES on the strength of its scale alone.
I dream of attending CES one day more than anything ??
— Jatin (@LogicalBakwaas) January 7, 2015
I just moved a remote control car by just thinking about it. I’m done. The future is here. #CES
— Steven Haddadian (@StevenHaddadian) January 7, 2015
CES is freaking huge
— John Vaskis (@JohnVaskis) January 7, 2015
Am I the only one excited to hear things from CES 2015?
— Craig (@LawlCraig) January 7, 2015
So…so far I’ve only made it through one show room in the #LVCC. 3 hotels and 8 rooms to go…CES is huge! #CES2015
— Shippysays (@Shippysays) January 7, 2015
While general excitement usually accompanies events of this magnitude, so does cynicism. For CES, this is far from an anomaly. The oddity, however, is the amount of vitriol CES cynics have leveled at marketers; especially considering the role marketing plays in the announcements that have become synonymous with large-scale conventions. The snide comments are easy to disregard, but the sentiment behind them may warrant marketers’ attention.
CES is fantastic for fans of heavily scripted conversations between marketing executives and freshly minted spokespeople. #ces2015
— Patrick Avenell (@Patrickavenell) January 6, 2015
Where does all this marketing speak and nonsensical hyperbole come from?
Oh, it’s CES again.
— Phil Suessenguth (@IdeaMechanic) January 6, 2015
I’m always torn about CES. As a geek, I want to go play with the toys. But the marketing ppl. UGH.
— sanguinesu (@sanguinesu) January 6, 2015
CES is cool but I just want to talk to the engineers and designers, not the marketing trolls.
— HI I’m FRANK (@Unhappyfish) January 7, 2015
Breaking from #CES: Tech companies figure out how to obtain free marketing from media
— David Lazarus (@Davidlaz) January 7, 2015
The best part about the #CES show is hearing about all the new washing machines that will soon be on the market. Said no one ever …
— Jake Bound (@jakebound) January 7, 2015
