Introducing a unique collaboration
Oscar Mayer has joined forces with actor Ryan Reynolds’ wireless service, Mint Mobile, for a nationwide initiative dubbed “A Side of Bacon.” The collaboration aims to bring wireless customers the unbeatable combination of a top-notch cellular network with the delicious allure of free bacon. This unique partnership seeks to revolutionize the industry by combining the most beloved aspects of entertainment and culinary delight while offering irresistible promotions and deals for customers.
Attractive promotional offers
The campaign highlights bacon as an essential accompaniment to any purchase and features a 15-second advertisement that encourages customers to buy a three-month Mint Mobile plan, enabling them to obtain a coupon for complimentary Oscar Mayer bacon. This unique collaboration between Mint Mobile and Oscar Mayer aims to attract more customers through the enticing promise of delicious bacon alongside their mobile plan subscription. By creatively combining two seemingly unrelated products, the companies hope to leave a lasting impression on potential consumers and increase overall sales for both brands.
Local collaborations
In addition, local establishments in Atlanta, New York City, and Florida have collaborated with Oscar Mayer to provide patrons with free bacon upon purchase. These local venues are excited to offer this tasty incentive, hoping it will encourage more customers to support local businesses while enjoying everyone’s favorite breakfast side.
Fostering unity and enjoyment
The “A Side of Bacon” initiative falls under Oscar Mayer’s “Keep it Oscar” umbrella, which commenced in 2022 and focuses on promoting unity and light-hearted enjoyment. Participating businesses are excited to offer this tasty incentive, hoping it will encourage more customers to support local venues while enjoying everyone’s favorite breakfast side. Oscar Mayer’s aim to bring people together with their “Keep it Oscar” campaign has been met with enthusiasm, as there is nothing like the aroma and taste of freshly cooked bacon to unite communities and create fond memories.
A multifaceted approach
Conceptualized by Johannes Leonardo, Starcom’s P57, and Zeno Group, the campaign encompasses out-of-home, social media, and creator collaborations. The multifaceted approach in this campaign aims to reach a broader audience while maintaining a strong focus on consumer engagement and brand awareness. Furthermore, the partnerships with social media influencers and creators will leverage their wide-ranging influence to establish a lasting connection with their audience, driving both recognition and affinity towards the brand.
Get involved
To get involved in the campaign, consumers may access a dedicated website or follow Oscar Mayer and Mint Mobile on Instagram. By participating in the campaign, individuals can not only stay updated on its latest developments but also have an opportunity to snag exclusive offers and merchandise from both brands.
Previous “Keep it Oscar” endeavors
Previous endeavors within the “Keep it Oscar” framework include the transformation of the iconic Wienermobile into the Frankmobile, signifying the first major alteration to the vehicle since its introduction in 1936. Engaging with Oscar Mayer and Mint Mobile on social media allows consumers to connect with fellow enthusiasts and share their own experiences and perspectives on this unique collaboration. As the campaign continues to unfold, one can only imagine what other innovative and exciting promotions Oscar Mayer and Mint Mobile have in store for their customers.
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First Reported on: marketingdive.com
FAQs: A Side of Bacon Collaboration
What is the “A Side of Bacon” collaboration?
The “A Side of Bacon” collaboration is a unique partnership between Oscar Mayer and Ryan Reynolds’ wireless service, Mint Mobile. It aims to provide customers with a top-notch cellular network paired with the delicious allure of free bacon through irresistible promotions and deals.
What are the promotional offers in the collaboration?
The promotional offers include a 15-second advertisement encouraging customers to purchase a three-month Mint Mobile plan, which will enable them to obtain a coupon for complimentary Oscar Mayer bacon. Local venues in Atlanta, New York City, and Florida are also offering free bacon upon purchase to encourage customers to support local businesses.
What is the “Keep it Oscar” campaign?
“Keep it Oscar” is a campaign initiated by Oscar Mayer that focuses on promoting unity and light-hearted enjoyment. The “A Side of Bacon” collaboration is a part of this campaign, aiming to bring people together through the shared love of bacon and mobile connectivity.
Who is involved in the conceptualization of the campaign?
Johannes Leonardo, Starcom’s P57, and Zeno Group are involved in the conceptualization of the campaign. The plan encompasses various platforms, including out-of-home, social media, and creator collaborations, aiming to reach a broader audience and ensure consumer engagement and brand awareness.
How can consumers participate in the campaign?
Consumers can participate in the campaign by visiting a dedicated website or following Oscar Mayer and Mint Mobile on Instagram. Engagement on social media platforms provides individuals with opportunities to stay updated, snag exclusive offers, and connect with fellow enthusiasts.
What are some previous “Keep it Oscar” endeavors?
Previous “Keep it Oscar” endeavors include transforming the iconic Wienermobile into the Frankmobile, marking the first major alteration to the vehicle since its introduction in 1936. By engaging with Oscar Mayer and Mint Mobile on social media, consumers have the chance to share their experiences and perspectives on the unique collaboration and its promotions.
