Introduction
El Segundo, Calif. – December 13, 2023 – Adweek has included Wpromote Chief Relationship Officer (CRO) Mike Stone in its esteemed list of “executives who are leading innovation, fostering collaboration, and propelling business achievements for their brands.” Stone has successfully navigated the company through economic turmoil and swift transformations within the marketing sector by contesting norms and facilitating innovation and expansion for clients.
Leadership and growth under Stone’s guidance
Under Stone’s leadership, Wpromote has not only maintained its foothold in the industry, but also managed to emerge stronger with a diversified client portfolio and an extensive suite of cutting-edge marketing solutions. This recognition by Adweek for Mike Stone’s unwavering vision, tenacity, and leadership skills reaffirms the company’s reputation as a trusted provider and a force to be reckoned with in the digital marketing landscapes.
Wpromote’s CEO, Michael Mothner, lauded Stone’s leadership prowess, dubbing him the “Challenger-In-Chief.” As CRO, Stone oversees client services, strategy, marketing, and sales. Under his guidance, Wpromote has experienced significant growth and enhanced its ability to deliver exceptional digital marketing solutions to clients. Stone’s expertise and vision continue to shape the company’s culture, pushing it to constantly innovate and surpass industry expectations.
Rebranding and investments
In Q4 2022, Stone was instrumental in securing investment from a group concentrating on media, entertainment, communications, and technology sectors. In 2023, he employed these funds to enhance product development, fine-tune the company’s pitch narrative, and reposition Wpromote’s brand identity as a comprehensive digital marketing and media agency. This strategic rebranding allowed Wpromote to attract a more diverse clientele and expand its services to include cutting-edge solutions in the ever-evolving digital landscape. As a result, the enhanced product offerings and clear brand identity contributed significantly to the company’s growth, solidifying Wpromote’s status as a leading digital marketing and media agency in the industry.
Gratitude and future outlook
Stone expressed gratitude for his inclusion in the Adweek 50 list and shared his enthusiasm about Wpromote’s future. He emphasized the importance of innovation and collaboration as key factors behind the company’s success. Furthermore, Stone expressed confidence in Wpromote’s ability to continue its growth, positively impacting the digital marketing industry.
Revolutionizing marketing practices
The agency plans to revolutionize contemporary marketing in collaboration with its clients by questioning conventional remuneration structures, brand/performance partitions, and measurement techniques. Wpromote’s primary objective is to boost growth and profitability for its clientele. This entails constantly exploring and implementing innovative ideas, as well as utilizing the latest technology to optimize marketing strategies. By breaking down traditional barriers and working closely with clients, Wpromote aims to create game-changing campaigns that have a lasting impact on the clients’ long-term success and market presence.
Awards and recognition
Over the past year, Wpromote has received substantial accolades, earning awards such as Adweek Fastest Growing Agencies, Search Engine Land’s Agency of the Year for SEO and PPC, Ad Age Best Places to Work, and the Inc. 5000. These awards highlight Wpromote’s exceptional growth and commitment to delivering outstanding results in digital marketing. By prioritizing innovation, collaboration, and employee satisfaction, the agency has established itself as a leader within the industry, attracting clients and talent alike.
About Wpromote and its clients
Wpromote is a standalone marketing agency that focuses on results-oriented brandformance media strategies, powered by their proprietary technology platform, Polaris. Their team of experts is dedicated to creating highly targeted, data-driven campaigns that drive growth and ROI for businesses across various industries. By leveraging the capabilities of Polaris, Wpromote effectively combines branding and performance initiatives to optimize marketing spend and achieve measurable outcomes.
The company closely collaborates with leading brands including Whirlpool, Intuit QuickBooks, Peacock, Spanx, and TransUnion, ensuring that its clients receive top-notch services and seamless integrations. By partnering with these industry leaders, the company aims to deliver innovative solutions and enhance the overall customer experience.
Data-driven approach and analytics
Wpromote focuses on delivering highly tailored data solutions, comprehensive audience insight, and industry expertise to stimulate growth and create significant business impact. Leveraging advanced analytics and cutting-edge technologies, their data-driven strategies empower organizations to make informed decisions and drive real-world results. With a dedicated team of professionals, Wpromote ensures its clients flourish by transforming raw data into actionable insights and fostering a culture of data-driven decision-making.
First Reported on: prnewswire.com
FAQ
Who is Mike Stone?
Mike Stone is the Chief Relationship Officer (CRO) at Wpromote, a leading digital marketing and media agency. He has been recognized by Adweek for his leadership skills and innovative approaches to driving business growth and client success.
What is Wpromote?
Wpromote is a standalone marketing agency that specializes in results-oriented brandformance media strategies. Through its proprietary technology platform, Polaris, it provides highly targeted, data-driven campaigns that drive growth and ROI for businesses across various industries.
What are some of the awards Wpromote has received?
Wpromote has received various awards and accolades, including Adweek Fastest Growing Agencies, Search Engine Land’s Agency of the Year for SEO and PPC, Ad Age Best Places to Work, and the Inc. 5000. These awards demonstrate the company’s commitment to innovation, growth, and outstanding results in digital marketing.
How does Wpromote use data and analytics to drive marketing success?
Wpromote leverages advanced analytics, cutting-edge technologies, and its proprietary technology platform, Polaris, to offer highly tailored data solutions and comprehensive audience insight. By transforming raw data into actionable insights, Wpromote helps clients make informed decisions and achieve real-world results.
What are some of the notable brands Wpromote has collaborated with?
Wpromote has partnered with leading brands such as Whirlpool, Intuit QuickBooks, Peacock, Spanx, and TransUnion. This collaboration ensures clients receive top-notch services and seamless integrations, delivering innovative solutions and enhancing the overall customer experience.
How does Wpromote plan to revolutionize contemporary marketing?
Wpromote aims to revolutionize marketing practices by questioning conventional remuneration structures, brand/performance partitions, and measurement techniques. By working closely with clients, Wpromote seeks to create game-changing campaigns that promote long-term success and optimal market presence.
