This eBook is not just another introduction to ABM. It’s not ABM for beginners – it’s not about “should I be doing ABM?”
Instead, we’re going to drill down deeper into some of the questions ABM raises for experienced B2B marketers, like:
- Is “blended ABM” a realistic option?
- Does “ABM Lite” make sense?
- What does programmatic “one-to-many” ABM look like, and what practical steps can be taken to make it more than just a form of ABM mass marketing?
- Learn how to do ABM right and match the specific needs of your business.
Learn how to do ABM right and match the specific needs of your business.
We’re ready to take the ABM conversation to the next level, are you?
