The diversity of roles that comprise the marketing discipline is as varied as the millions of companies that use marketing to connect with customers and propel their businesses forward. And individual marketers’ activities are often as changeable from day to day as the weather in south Florida on any given summer day. Consequently, illustrating a “typical” day in marketing is all but impossible. Yet, there are commonalties that many in marketing share, such as a passion for customers, an obsession with data, and the drive for competitive differentiation. Underlying these commonalities are approaches to everything from leadership to strategy to time management that any marketer can learn from and perhaps apply to their own approach.
Aiming to share those tactics with you, the DMN editorial team took to the streets, offices, and conferences to capture select moments in time in direct marketing. We went behind the scenes with marketers, agency leaders, and other key industry insiders to paint a picture of what’s happening in direct marketing today and what it means for marketers. Step inside to see how their days compare to yours—and how you might rethink your activities as a result.
Each image below tells one of our eight stories. –Ginger Conlon
Mailed in Manhattan – USPS’s Steve Wojtaszek reveals the exacting processes needed to run the fortress-like Morgan postal facility in Manhattan.
Clients, Copy, and Creative – Snapshots from a long and jam-packed day in the life of JD Biros, creative director at Sudden Impact Marketing.
Wilde About Marketing – John Sisson’s passion for understanding customers, blended with his marketing expertise, is his recipe for success.
The Show Must Go On – DMA’s Paul McDonnough is well-prepared for any event-related eventuality, which is why he exudes a relaxing vibe.
Getting the Download on a New Strategy – Dropbox has a passion for the customer that’s palpable.
How Meta. – The team at NewsCred explains what happens when branded content intersects with the newsroom.
Drizly Chugs Down Data to Drive Personalization – Drizly’s team blends data as deftly as a bartender mixes cocktail ingredients.
A Day in the Life of Scott Brinker: Marketing Technologist – The CTO and cofounder of ion interactive details his daily routine in this interactive infographic.
