HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon.
As Volpe puts it, “A lot of times people…just publish more and distribute everything really broadly… The real key to doing inbound marketing successfully is using the right piece of content at the right time for the right people.”
Entries for Direct Marketing News’s 2013 40 Under 40 are open now, celebrating the brightest and most ambitious talented professionals in the direct and digital marketing field.
Know someone who fits that bill? Get nominating!
