Agency: Roberts Communications
Location: Rochester, NY
Year Founded: 1971
Number of offices: 2 offices in North America
2009 Revenue: Capitalized Billings $75,500,000
Revenues $21,757,400
Web site: www.robertscomm.com
Key executive: Bill Murtha, President/CEO
Major discipline/capability: Advertising (creative and media buying); direct and database marketing; channel sales support; public relations; web-based marketing
Key clients: Xerox, Blue Cross Blue Shield of Minnesota, MasterCard, ITT Goulds Pumps, ESL Federal Credit Union, Paychex Corp.
Latest trends: Use of Social media (Facebook, LinkedIn, Twitter) in B2B and B2C campaigns; personalized embedded video content in e-mail; and on-line direct marketing; cross-platform, cross-channel DM campaigns
