Adrea Rubin Marketing, an agency best known for its reputation in list marketing, recently revealed a new logo and website as part of an overall rebrand aimed at promoting its other services.
The firm kept its name, but refreshed its look with bright colors to show off its creativity and its services in new marketing collateral as well as on its website. Services include multichannel lead generation, brand and business analysis, creative consulting, loyalty marketing and telemarketing services, such as script and call monitoring.
Adrea Rubin, a veteran of the list brokerage industry, founded the firm in 1990 and remains its CEO. She told Direct Marketing News that the agency has always offered these types of services on a case-by-case basis but it wanted to better promote its capabilities.
“We’re now in our 22nd year and I felt like we weren’t telling our unique story,” Rubin said. “I think the future holds a tremendous ability to leverage the firm’s data set together with an online and a consumer-centric world.”
The new website also includes a blog written by Rubin who calls herself a “working CEO.”
The agency, which has a historical strength in the insurance and financial services industries, will also consider expanding into other verticals, Rubin said, though she declined to disclose those at this time. Overall the agency “wants to attract more big brands,” she said.
The rebrand also included the addition of two new positions, a director of online and a director of new media.
“The Internet has changed the face of relationships and now because the consumer can decide if they want to call or click or write, we as marketers need to reach them in the way they want,” Rubin added.
