The utilization of AI for marketing has only grown, but many small businesses may wonder how to afford it. Fortunately, there’s a wealth of AI options available that can enhance marketing efforts and improve efficiency without significant investment. AI is not only more accessible, but it’s also incredibly versatile.
You might already be using AI without even realizing it. From the personalized product recommendations you see online to the chatbots that answer your customer service inquiries, AI is all around us. Even platforms like Meta (formerly Facebook) utilize AI extensively to enhance user experience and advertising effectiveness.
Meta employs AI algorithms to analyze vast amounts of data, including user demographics, behavior, and preferences, allowing businesses to target their ads more accurately and optimize placements for better results. This capability means that businesses can reach the right audience at the right time, often without needing deep marketing expertise. In fact, businesses are quickly adopting AI; the statistics from a recent survey speak for themselves:
– 35% of businesses have adopted AI to some degree.
– 77% of devices now feature AI-powered functionality. – 9 out of 10 organizations see AI as a competitive advantage. – By 2030, AI is expected to contribute $15.7 trillion to the global economy.
The ability to access AI tools that are both affordable and user-friendly means that the technology is more attainable than ever. Gone are the days when you needed a dedicated team of developers to implement AI into your marketing strategy. Today’s AI platforms, including those offered by Meta, are designed with usability in mind, and most require little to no technical knowledge.
This allows even the smallest businesses to tap into AI’s capabilities and create content that rivals larger competitors. Here are some of our favorite AI software that are inexpensive, along with their descriptions and pricing:
1.
Affordable AI tools for targeted ads
Jasper
– Description: A versatile AI language model that can assist with content generation, brainstorming, and answering customer queries. It helps marketers draft compelling copy quickly and efficiently. – Pricing: Free for basic use; subscription plans available for advanced features.
2. Grammarly
– Description: Uses AI to enhance writing quality by offering real-time grammar, punctuation, and style suggestions. It ensures your marketing copy is polished and professional.
– Pricing: Free basic plan; premium plans start at $12 per month. 3. Canva
– Description: An easy-to-use graphic design tool that leverages AI to suggest templates, layouts, and images.
It empowers marketers to create stunning visuals for social media, ads, and other marketing materials without needing design skills. – Pricing: Free basic plan; pro version available for $12.99 per month. AI has leveled the playing field for businesses of all sizes, allowing even small enterprises to produce and compete effectively with larger players.
This democratization of technology means that businesses can access tools and insights previously reserved for those with larger budgets. Moreover, you don’t need to be an AI expert to benefit from these tools. Many platforms offer intuitive interfaces and step-by-step guidance, enabling marketers to implement AI strategies with confidence.
Incorporating AI into your marketing efforts can lead to significant cost savings and improved efficiency. Whether it’s generating creative content or analyzing data for better targeting, AI helps businesses maximize their resources and achieve better results. By leveraging these tools, small businesses can compete on a larger scale, ultimately driving growth and enhancing customer relationships.
