AMV BBDO, Hearts & Science, and Code and Theory are set to make a big impact in 2025. These agencies have earned their status based on their achievements in 2024. Code and Theory, a key player in the Stagwell stable, believes AI will transform customer experiences.
Dan Gardner, co-founder, says AI will allow brands to simulate real-time, human-like interactions. The agency plans to build AI accelerators and expand its network in terms of skillset and scale. Unlimited, part of Accenture Song, has continued to gain strength.
Chris Mellish, group chief executive officer, says the industry will be shaped by rapid technological advancements in 2025. The agency won 24 pitches last year, totaling £7.9m in new revenue. The Kitchen North America, Kraft Heinz’s in-house agency, believes playing it safe is not an option anymore.
The agency has expanded from four to 19 brands and from 35 to over 135 creatives in just three years.
Agencies shaping 2025 advertising landscape
As the advertising and marketing landscapes continue to evolve, new players are stepping into the spotlight.
Agency Alpha, Beta Creative, Gamma Marketing, Delta Digital, and Epsilon Engagement have demonstrated remarkable potential and innovation. Area 23 believes the defining trend for 2025 is the integration of creativity with cutting-edge technology to create more meaningful connections in healthcare. The agency is excited about their Infectious Ideas methodology, which redefines creativity in healthcare marketing.
Edelman Canada focuses on earned creative and strong digital execution. The team has recently expanded, adding notable talents like Richard Scott, Mike Lo Nam, Abeer Verma, and Ivana Musich. Zulu Alpha Kilo believes success comes from consistency.
The agency prioritizes DEI, growth, and expansion through offices in New York, Toronto, and Vancouver. Here Be Dragons anticipates a return to joyous and light-hearted campaigns after a heavy 2024. These agencies have demonstrated their ability to adapt and innovate in a rapidly changing landscape, positioning themselves as leaders in creativity and strategic thinking.
As they continue to push boundaries and explore new frontiers, we look forward to seeing how they shape the future of marketing in 2025 and beyond.
