Amanda Levy
SVP & Managing Director, Critical Mass
Winning ways: As manager for e-commerce at Dell, Levy directed website overhauls that increased conversion rates by nearly 25%. Striking out into the agency world, she established the digital practice for OMD West, growing the office’s footprint from four to 40 staffers in just two years. Her work for Nissan at Critical Mass has shown similarly quick and awe-inspiring results: 25% conversion rates for the Nissan Rogue test drive campaign and a 40% increase in leads for LEAF vehicle purchasers by having current owners answer questions from prospects.
Defining moment: “At only 25 I was given responsibility for redesigning Dell’s cart and checkout experience. I went on to manage the Dell consumer site and be responsible for driving more than $50 million per day in revenue. Later, I managed a $100 million online advertising budget. This education was more valuable than anything I learned in a classroom. I learned to work hard, have confidence, and leverage the smart people around me.”
Words to live by: “If you tell the truth, you don’t have to remember anything.” –Mark Twain
Head swivel: “Numerous developments in the financial space are changing how we complete transactions. Square, digital wallets, Visa Checkout, and many more companies are removing friction from purchases. I think this is a very exciting space and will provide a lot of opportunity.”
Good advice: “Always meet your commitments. If you say you’re going to do something, then do it. It’s simple, but few people actually do it.”
First job: Working for her father at his lawn and garden distribution company. “I learned a lot about integrity, customer service, and hard work. I also learned to smile no matter how tired you are or how tough your day has been.”
On your nightstand: A Million Ways to Die in the West by Seth MacFarlane
Favorite app: “Uber. It makes traveling much easier and the rating system encourages the drivers to be polite and keep their vehicles well maintained. I love that they found a way to reinvent a very old industry.”
Click or tap here to read the stories behind the successes of the other Direct Marketing News 2014 40 Under 40 winners.
