Brands as disruptive and ubiquitous as Amazon often find themselves a part of the ever-churning viral news current. Most viral news surrounding Amazon has been positive, and speaks to the company’s ability to influence both the world at large and traditional retail business operations. Same day delivery; drone delivery; Prime Day. Each of these developments stands to fundamentally alter their respective verticals. And yet, for all of Amazon’s formidability, it found itself the focus of a toxic New York Times exposé of its business operations and working conditions.
Although such negativity as this rarely persists through a couple of news cycles, the tide and tone of social conversations about Amazon have taken a decidedly unfavorable turn this week and could prove as damaging as a corporate data breach or major marketing faux pas.
