Hitmetrix - User behavior analytics & recording

An interesting DRTV development

A group espousing the theory that President Obama is not a natural-born citizen and is thus ineligible to hold his office has released an infomercial asking consumers to call in and pledge a $30 donation. In return, donors receive assorted paraphernalia and have their name faxed on a petition.

I’ve been talking to a lot of people for the DRTV feature in our 30th Anniversary issue, and one person I interviewed reminded me of what Senator McCain’s camp said about Obama’s infomercial that aired during the campaign. “As anyone who has bought anything from an infomercial knows, the sales-job is always better than the product.  Buyer beware.

That person wasn’t making a political statement in mentioning what McCain said, by the way. I just found it ironic.

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