Apple’s entry into the foldable smartphone market in 2026 could be the catalyst needed to reinvigorate the stalling foldable phone industry. According to display analyst Ross Young, Apple is expected to launch its first foldable iPhone in the second half of 2026. Young predicts that Apple’s dominant position in the flagship smartphone market could lead to significant growth for foldables in 2026, potentially driving a record year for the segment.
He forecasts more than 30 percent growth in the foldable market in 2026, followed by sustained 20 percent growth in 2027 and 2028. Rumors have long suggested that Apple is developing a foldable iPhone, with some analysts predicting a release around September 2026. The first foldable iPhone could be between 7.9 and 8.3 inches in size and might feature a “clamshell” design similar to Samsung’s Galaxy Z Flip.
Apple’s impact on foldable market
This clamshell iPhone is expected to fold in half vertically rather than horizontally, allowing for a full-size iPhone when unfolded and a smaller, more pocketable device when folded. The foldable smartphone market has been facing challenges recently, with customer interest waning and sales not meeting expectations.
However, the arrival of a new and innovative device from a major player like Apple is eagerly anticipated in hopes of reigniting excitement and driving the category forward. Apple’s entry into the foldable market could be the shake-up the industry needs to regain momentum and consumer interest. The company’s reputation for innovative design and cutting-edge technology could help to establish foldable smartphones as a mainstream product category.
As the foldable smartphone market stands at a crossroads, all eyes are on Apple to deliver a breakthrough product that can fulfill the early promise of foldable technology and propel the industry into a new era of growth and innovation.
