Consumers and the press haven’t been kind to the freshly debuted Apple Music service—the offspring of Apple’s $4 billion Beats Music acquisition last year, and the headliner of Monday’s Worldwide Developers’ Conference. Two days after the service was first announced, specific details of how Apple Music works remain spotty. Still, like most things Apple, talk of the new service has flooded the Web.
This social chatter stands as the strongest indicator of Apple Music’s potential success, or at least the general effect of its marketing until the service goes live later this month. If nothing else, the Apple Music backlash proves that no company—even monolithic, culture-shaping ones—is immune to the quick judgment from the court of social opinion.
