Atmosphere BBDO, New York, will handle online creative for Mitsubishi Motors North America.
The agency gained the assignment courtesy of its BBDO parent. BBDO's Los Angeles office was named the new agency of record for Mitsubishi in a review involving TM Advertising, Publicis West Seattle and Hal Riney, San Francisco.
All advertising, including online, breaks in June in conjunction with the launch of the new Mitsubishi Eclipse.
