Big Flower Adds Software Vendors
Columbine JDS, a subsidiary of Big Flower Holdings Inc., New York, and computer services provider to the broadcast…
Rapp Collins, Customer Group Form Alliance
Rapp Collins Worldwide, New York, and consulting firm The Customer Management Group, Boston, have formed a partnership. CMG's…
FL Puts End to Sweepstakes Registration
An announcement from Florida last week means one less bureaucratic headache for the good guys in sweepstakes marketing…
E-Advertising Spending Up, IAB Reports
The Internet Advertising Bureau (IAB) reported last week that online ad spending for first-quarter 1998 reached $351.3 million,…
L.L. Bean Account Goes to Mullen
L.L. Bean, Freeport, ME, last week selected Mullen Advertising as its new agency. Billings are reportedly $20 million.…
Cahners Acquires A.F. Lewis & Co.
Cahners Business Information, New York, last week acquired A.F. Lewis & Co., New York, a directory and database…
MegaMarketing Purchases Aberdeen Marketing Inc.
In its third acquisition in two months, MegaMarketing, Tampa, FL, has acquired Aberdeen Marketing Inc., Atlanta. Founded in…
Fry Wins Publisher's Clearinghouse Web Work
Publisher's Clearinghouse, Port Washington, NY, has selected Fry Multimedia, Ann Arbor, MI, to redesign its Web site. Details…
Field-Sales Automation Finally Practical
Unlike off-line field-sales-automation solutions that generally have been better at getting marketing and salespeople fired than managing leads,…
Noncompliance Is a Curable Disease
The rich promise of molecular medicine is being realized in powerful new prescription drugs that can delay or…