New Postal Appointments
The following appointments were announced recently by the USPS: * Larry Speakes, White House press secretary under Ronald…
@ctive Email Gets Responses
We read with interest your article on National Geographic Interactive's embrace of Media Synergy's multimedia electronic mail technology,…
USPS Reports $56M Loss for April-May Period
The U.S. Postal Service lost $56 million from April 25 to May 22, according to the organization's latest…
*Legislative Technicality Causes Northup to Rewrite Bill
Because of a legislative technicality, U.S. Rep. Anne Northup (R-KY) will change her bill that was passed last…
NBC Plans Summer Retail Push on Video Specials
NBC plans a retail push this summer on videotapes it began marketing last month in DRTV spots. The…
Philips-Magnavox Revises Successful Ad
Following a DRTV campaign for its WebTV Classic Internet terminal last year, consumer electronics giant Philips-Magnavox launched a…
National Media, ValueVision Terminate Merger Agreement
National Media Corp., Philadelphia, and ValueVision International Inc., Minnesota, mutually terminated their merger agreement as the May 31…
Sandino Sets Course for DRTV Pharma Ads
Sailing around the world in a self-built, 50-foot Chesapeake Bay schooner might be a retirement goal for some,…
Chesebrough-Ponds Tests First Infomercials for Age Cream
Chesebrough-Ponds USA, Greenwich, CT, recently ran its first on-air test of an infomercial program that touts the company's…
HSN To Launch Shopping Channel in Italy
Home Shopping Network, St. Petersburg, FL, formed a joint venture with Scandinavian Broadcasting Systems SA, to launch a…