DRTV Close-up: Atlantic Promotions Seeks Brands, Not Hits
While many marketers in the DRTV industry depend upon a handful of hit products for profitability, the marketer…
Time Warner, Kessler Blast TV Drug Ads
Time Warner Inc. and former FDA chairman Dr. David Kessler raised the ire of pharmaceutical drug advertisers and…
Nets' Flat Sales Please Marketers
Direct response TV marketers are re-evaluating their media plans in light of flat sales during the recently concluded…
Study: Gateway New Loyalty Leader in PCs
Gateway, the North Sioux City, SD-based direct marketer of PCs, is the new loyalty leader of the PC…
Telemarketing Concepts Debuts Web Site
Teleservices agency Telemarketing Concepts, Yorktown Heights, NY, recently launched its Web site at www.tm-concepts.com, which will provide regularly…
*House Panel Passes International Postal Bill
The House Appropriations Committee unexpectedly passed a bill last week that could take away the U.S. Postal Service's…
Citrus Express Poised for European Onslaught
Having conquered the DRTV airwaves in the United States, the Citrus Express is taking on Europe this month…
21st Century Adds E-Commerce Services
Direct marketing media organization 21st Century Marketing, Farmingdale, NY, recently added a section highlighting e-commerce mailing services to…
Program Gets Through to Hospital Execs
Contacting multiple influencers and specifiers in prospect and customer organizations. Consensus building and committee decision making. Consultative selling…
Companies Sail in With 'Titanic' Blitz
“Titanic” fever will hit the nation's VCRs this summer, and direct response will figure prominently as companies help…