Yahoo, Shopping.com Sign Pact
Search engine Yahoo, Santa Clara, CA, and online retailer Shopping.com, Corona Del Mar, CA, recently announced an advertising…
Packard Bell to Feature AOL on PCs
Packard Bell, Sacramento, CA, and America Online, Dulles, VA, announced a multiyear marketing agreement that will feature AOL…
False Claim Prompts FTC to Creat Ad Guidelines
A two year investigation that resulted in a settlement with a dietary supplement infomercial advertiser has helped prompt…
Acxiom Makes Investment in Ceres
Acxiom Corp. last week made a 25 percent equity investment in Ceres Integrated Solutions, a provider of intelligent…
DMA Selects Government Insider to Run Catalog
After a four-month vacancy, the Direct Marketing Association last week selected a government insider whose career spans more…
Amica Shifts From Word-of-Mouth Referrals to 18-City Mailing
In a major marketing strategy shift, Amica Mutual Insurance Co. is testing a series of mailings that mark…
DMA Blasts Privacy Study It Funded
The Direct Marketing Association is ruing the day it agreed to help pay for a University of Massachusetts…
Sur La Table Whets Appetites With New Catalog
With 12,000 items in its stores, retailer/cataloger Sur La Table, Seattle, has always grappled with the problem of…
Mattel Buys Pleasant Co. for $700 Million
Toy company Mattel Inc. announced last week that it will acquire Pleasant Co., a direct marketer of the…
Group 1 Software Reports Record Revenues for Year
Group 1 Software, Lanham, MD, recently reported record revenues of $61 million for the year ended March 31,…