GeoNeighboring Solutions Helps Vendors Target Customers' Neighbors
GeoNeighboring Solutions (GNS) has developed a system to automate door-to-door canvassing and consolidate prospect information in a database.…
TransAmerica Boosts Ties With Mokrynski
The consolidation of the files of TransAmerica Holdings with list manager Mokrynski & Associates represents a further strengthening…
Sapient Lets Marketers Get Specific With Online Changes
Building on the recent growth of direct-to-consumer marketing in the healthcare industry, Sapient Health Network (SHN) recently unveiled…
Retention Strategy May Signal Start of Second Wave Online
New York tobacconist and cataloger Nat Sherman International unveiled a redesigned Web site this month that some say…
Winchester Shoots for More Retail Traffic
Winchester Ammunition is expected this week to launch a redesigned Web site at www.winchester.com aimed at building a…
Using Personal Touch to Target Women
NEW YORK — When it comes to health care, women are a household's primary decision makers, and direct…
Chase Builds Data Warehouse
As other large banks merge to create vast networks of branches, Chase Manhattan Bank is merging the databases…
Excite, AT&T Offer Net Access
Online service provider Excite, Redwood City, CA, and AT&T WorldNet Services recently made Internet access available for $14.95…
Nonprofit Tests Modeling Tool to Bring in More Money
Looking for ways to increase response rates and lower the cost of its direct mail program, World Vision…
SkyMall, Delta Expand Partnership
In-flight catalog company SkyMall, Phoenix, and Delta Air Lines, Atlanta, have expanded their previous partnership that gives visitors…