Campaign Aims to Boost Minority Attendance at Baseball Games
The St. Louis Cardinals have started a marketing campaign to increase the percentage of African-Americans attending their baseball…
SAS, Data Warehousing Practice
Integrated information delivery tool provider SAS Institute, Cary, NC, recently announced that its Data Warehousing Practice will provide…
iMarket, Strategist
Marketing information and analysis tool provider iMarket, Waltham, MA, started shipping its Strategist database analysis solution that lets…
Doesn't Like Taste of His Own Medicine
So Don Peppers and Martha Rogers are “Direct Marketers of the Year.” Did you read your own story…
Engage Lowers AdManager Prices
To increase its competition in the online ad serving market, Web advertising solutions provider Engage Technologies, Andover, MA,…
Columbia House Changes Music Club Strategy
Abandoning its cornerstone negative-option ordering process, Columbia House, New York, has overhauled its music club business with the…
AbTech, ModelQuest MarketMiner
Data-mining solutions provider AbTech Corp., Charlottesville, VA, announced that its direct marketing tool ModelQuest MarketMiner will be available…
SmallBizSavings Debuts Filtering Service
Business-to-business e-mail marketing company SmallBizSavings, New York, has launched a free opt-in e-mail filtering service that lets small…
BTB Marketers Should Keep Privacy Promise
The Direct Marketing Association's board of directors is about to promulgate a privacy promise to consumers who are…
DMA Presents 1998 Telephone Marketing Council’s Excellence Award to Philip Cohen
ORLANDO, FL–The Direct Marketing Association selected Philip Cohen, president of Philip Cohen Consultant AB, as recipient of the…