*USPS Board Sets New Rate Date: Jan. 10
At a much-anticipated U.S. Postal Service Board of Governors’ meeting in Washington on June 30, chairman Sam Winters…
Impulse Adds New Members to Service
Merchandising network Impulse Buy Network, Burlingame, CA, recently signed up 50 new members to be part of its…
In Brief …
* Novus Marketing, Tarrytown, NY, has picked up three files totaling 2.47 million names. As of July 1,…
Response Media E-volving
The growing demands of mailers are spearheading the transformation of list companies from traditional management and brokerage houses…
Companies See Growing Potential in Hispanic Lists
The potential of the Hispanic market is becoming apparent to direct marketers, and several list companies are developing…
*Fingerhut Loses Top Executive
Peter Michielutti, the man who spearheaded several of the programs that helped Fingerhut Companies Inc. engineer a financial…
Appleseed's Challenges Brokers
List brokers still have time to enter a contest given by women's apparel cataloger Appleseed's, Beverly, MA, and…
Getko Direct on the Move
New homeowner information compiler Getko Direct Response, Jericho, NY, expanded its reach in the lucrative change of lifestyle…
DME Launches Re-sellers Department
Direct Marketing Experts (DME), Westlake Village, CA, a direct response advertising agency, has launched a re-sellers division to…
Companies Change Names, Focus
Bow Flex Inc., Vancouver, WA, a direct marketer of health-and-fitness products, changed its name to Direct Focus Inc.…