Banks: Big Money in Data Warehouses
NEW YORK — Estimating that their new data warehouses will add $100 million to both of their bottom…
Amazon.com Opens Music Store
Amazon.com expanded its Web site June 11 to include more than 125,000 music titles. According to the company,…
Cataloger Chases Female Athletes
Banking that word of mouth is a sure-fire means to reach sports-minded women, cataloger Athleta is looking to…
Technology to Join Direct, Brand Marketing
Aiming to close the gap between polarized disciplines, many marketers are rallying to bring together direct and brand…
Fair, Isaac Forms Alliances, Debuts Products
Data management and consulting company Fair, Isaac and Co. Inc., recently announced a strategic alliance with Prime Response,…
Quiddity Gives Control to End-Users
It's easy to get excited about the latest interactive, multichannel, enterprise-wide marketing technology. But even today, most firms…
Henderson: '98 Will Be One of USPS' Best
Postmaster General William J. Henderson told a House subcommittee June 10 that 1998 looks to be one of…
Starbucks Picks Mozart to Boost Direct Response
Starbucks Coffee Co. has invested in the continued growth of its direct response division by choosing CommercialWare's Mozart…
TV Guide Merger Will Boost List
The merger of TV Guide with the Prevue listing channel announced June 11 should only increase the universe…
Lessons Learned From Australia Privacy
Without question, the European Union is the world leader on privacy matters right now. Other countries addressing privacy…