Bankers Direct Becomes Consortia
Bankers Direct Marketing Group, Lincoln, NE, a database marketing company serving the financial services industry, changed its name…
InnoPet Sells Dog, Cat Food Online, Via Phone
Available only by prescription until two years ago, InnoPet Brands Corp.'s dog and cat food now can be…
Otto Buys 25 German Amex Travel Agencies
FRANKFURT-American Express has sold its 25 travel agency offices in Germany to Otto Versand, the world’s largest mail…
Response Marketing Group Opens Toronto Office to Service Canada Bank Giant
By Lucy Jones RICHMOND, Virginia – Response Marketing Group (RMG), a US direct marketing company specializing in banking…
MTV Germany Fights “Flickering Corpse” Image with New Programming
LONDON/HAMBURG – MTV Germany launched its own Website last month as part of a campaign to boost sagging…
Mortgage Company Boosts DM Division
A California mortgage company has increased its direct marketing division to meet the growing demand for new and…
Midwest Call Center Makes Quick Hit on European Market
CARMEL,IN – Transcom, an international call center management firm in business here and in Luxembourg only since December…
Spiegel Restructures Approach to Canadian Market
CHICAGO – Spiegel is changing its approach to the Canadian market and betting the store on a new…
Burger King Tests Smart Card, Loyalty Program
Burger King customers at four Long Island, NY, restaurants can earn loyalty points toward free food by using…
New Hong Kong Airport Facility to Speed US Direct Mail
HONG KONG – Hong Kong’s new international airport, to open at Chek Lap Kok in July, will include…