DMers Offer Way to Create Closer 1-to-1 Relationships
NEW YORK — Throughout the keynote speeches and sessions and at the awards luncheon honoring Don Peppers and…
Exhibitors See Less Traffic at Two Conferences
Direct marketers survived the battle of the shows last week as organizers claimed success at both DM Days…
AT&T Solutions starts up Multimedia division following spinoff of another
AT&T Solutions recently launched Multimedia Call Center Solutions, a new division that targets network-based teleservices strategies. The Basking…
American Express Simplifies, Speeds Up Reservations
BALTIMORE — American Express Corporate Service Group, New York, which offers corporate card and business travel services to…
Gateway, Microsoft Reach Pact to Promote Net Access
PC direct marketer Gateway Inc. has reached an agreement with Microsoft to promote its own Internet access service…
DMI Finally Debuts 250,000-Name Catalog Link List
Acxiom Corp. subsidiary Direct Media Inc. (DMI) announced last week that its list of 250,000 e-mail addresses gathered…
Hi-tech, Net Find Home at Catalog Show
BOSTON — New products were unveiled, new workshops were added, new speakers were introduced and new business contacts…
Experian Boosts Stake in Web Loyalty Firm
Experian Direct Tech announced recently that it has made a second investment for majority ownership in online loyalty…
How to Write Effective E-Mail Ads
So you've found the best e-mail list to advertise your product, service or Web site. But if you…
Lenders Grant Cendant $3.25 Billion Credit Facility
Cendant Corp has entered into a new $3.25 billion term loan credit facility with the Chase Manhattan Bank…