eCharge Offers Online Payment System
eCharge, Seattle, is promoting an online payment system for e-commerce that would put consumers charges on local telephone…
List Managers Unveil New Products
NEW YORK — A number of list managers used the platform of DM Days here last week to…
New PMG Addresses Governors for First Time
Although some mailers expected a decision on implementation of the rate case at last week's U.S. Postal Service…
Red Cross Rethinks Regional Call Center Emphasis for Blood Donation
The American Red Cross is developing a national strategy to formalize the role of call centers in supporting…
Readers Digest Upgrades Call Centers
After replacing its archaic mainframe system with new client/server technology, Reader’s Digest has slashed training time for customer…
New Laws Place Additional Burdens on Telemarketers
A local newscast in Kentucky recently showed a state legislator opining that a business that could make sales…
Teleweb Software Enhances Interaction With Customers
The interchange of information between customers and call center representatives is being enhanced with software from WebLine Communications…
Links Direct Features Pro Golfer to Drive Sales
With an eye on driving sales, awareness and its distributors list, network marketer Links Direct Inc. launches an…
Yoyodyne, BellSouth.net Start Sweepstakes
Sweepstakes marketer Yoyodyne, and Internet service provider BellSouth.net last month started a 12-week promotional online sweepstakes to increase…
7 Ways to Beat Your Control
One of the most challenging and exciting of all direct response assignments is attempting to beat a control…