Program Gets Through to Hospital Execs
Contacting multiple influencers and specifiers in prospect and customer organizations. Consensus building and committee decision making. Consultative selling…
Companies Sail in With 'Titanic' Blitz
“Titanic” fever will hit the nation's VCRs this summer, and direct response will figure prominently as companies help…
R.R. Donnelley Unveils Catalog Link
Commercial printer R.R. Donnelley & Sons, Chicago, recently created an Affiliate Network for its Select Source online commerce…
Yahoo, Shopping.com Sign Pact
Search engine Yahoo, Santa Clara, CA, and online retailer Shopping.com, Corona Del Mar, CA, recently announced an advertising…
Packard Bell to Feature AOL on PCs
Packard Bell, Sacramento, CA, and America Online, Dulles, VA, announced a multiyear marketing agreement that will feature AOL…
False Claim Prompts FTC to Creat Ad Guidelines
A two year investigation that resulted in a settlement with a dietary supplement infomercial advertiser has helped prompt…
Acxiom Makes Investment in Ceres
Acxiom Corp. last week made a 25 percent equity investment in Ceres Integrated Solutions, a provider of intelligent…
DMA Selects Government Insider to Run Catalog
After a four-month vacancy, the Direct Marketing Association last week selected a government insider whose career spans more…
Amica Shifts From Word-of-Mouth Referrals to 18-City Mailing
In a major marketing strategy shift, Amica Mutual Insurance Co. is testing a series of mailings that mark…
DMA Blasts Privacy Study It Funded
The Direct Marketing Association is ruing the day it agreed to help pay for a University of Massachusetts…