Hotmail Wins Suit Against Bulk E-Mailers
Free e-mail firm Hotmail (www.hotmail.com) said this week that a federal court had awarded a default judgment and…
GeoNeighboring Solutions Helps Vendors Target Customers' Neighbors
GeoNeighboring Solutions (GNS) has developed a system to automate door-to-door canvassing and consolidate prospect information in a database.…
TransAmerica Boosts Ties With Mokrynski
The consolidation of the files of TransAmerica Holdings with list manager Mokrynski & Associates represents a further strengthening…
Sapient Lets Marketers Get Specific With Online Changes
Building on the recent growth of direct-to-consumer marketing in the healthcare industry, Sapient Health Network (SHN) recently unveiled…
Retention Strategy May Signal Start of Second Wave Online
New York tobacconist and cataloger Nat Sherman International unveiled a redesigned Web site this month that some say…
Winchester Shoots for More Retail Traffic
Winchester Ammunition is expected this week to launch a redesigned Web site at www.winchester.com aimed at building a…
Using Personal Touch to Target Women
NEW YORK — When it comes to health care, women are a household's primary decision makers, and direct…
Chase Builds Data Warehouse
As other large banks merge to create vast networks of branches, Chase Manhattan Bank is merging the databases…
Excite, AT&T Offer Net Access
Online service provider Excite, Redwood City, CA, and AT&T WorldNet Services recently made Internet access available for $14.95…
Nonprofit Tests Modeling Tool to Bring in More Money
Looking for ways to increase response rates and lower the cost of its direct mail program, World Vision…