Candito Gets Back CMP File
The highly sought-after CMP Media Inc. mailing lists and databases are coming home. After two years under management…
Marketers Zoom in on Databasing
Since the late 1970s, list owners have had to weigh their choices: Do you participate in a mailer's…
Health Insurer Increases Service With New System
BALTIMORE – Swedish Health Insurance Agency, (RFV), streamlines customer service with its RFV Telephone Service, an interactive voice…
Land of the Lost (Message)
A year ago, we asked what George Bush was doing addressing a room full of direct marketers at…
Impact, Others In One-Stop Shop Expects Results
VOORHEES, NJ — Impact Telemarketing Group Inc., Woodbury, NJ, one of the five founding partners of industry roll-up…
Industry Gets 'F' on Self-Reg
The Federal Trade Commission last week gave industry failing grades on privacy self-regulation on the Internet and said…
Campaign Appeals to Pet Owners
In a two-pronged venture that provides consumers with pet-care information and companies with direct-marketing opportunities, the American Society…
Levi Strauss Mailing Targets Teen Girls
Responses still are trickling in from a mailing dropped two weeks ago by Levi Strauss and Co. that…
Ostertag Pays Tribute to Foster
BOSTON–In a speech that was in large part a tribute to Tom Foster, founder of Foster & Gallagher…
TeleServices International Signs on With Recovery Network
TeleServices International Group Inc., St. Petersburg, FL, a provider of outsourced teleservices, has signed a five-year service agreement…