*NBC’s Russert Offers Political Insight
NEW YORK–In selecting a speaker for its awards luncheon, DMDNY organizers decided again this year to give attendees…
Deluxe Debuts NetMatch Service
NEW YORK — Deluxe Direct Response, St. Paul, MN, introduced its NetMatch file-enhancement service at DM Days New…
Clubs of America Offers List to DMers
Clubs of America announced that it will make available for rental to direct marketer its file of continuity…
*DMA to Debut Major Catalog Study in Fall
BOSTON–The Direct Marketing Association is compiling its first-ever major study of the U.S. catalog industry's financial, marketing, merchandising…
Control Group, Genesis Direct Acquisitions Build MegaMarketing
Through the acquisition of a full-service direct marketing agency and a turnkey production shop MegaMarketing has been formed.…
*Study: Catalog Sales Will Grow at Steady Pace
Catalog sales are expected to increase at a slower but steady pace over the next five years, reaching…
Thompson, Phoenix Form Agency
After collaborating successfully on work for the Ford Motor Co., J. Walter Thompson Total Solutions Group and the…
DMA Aims to Head Off Backlash Over FTC Report
In a move apparently aimed at heading off legislative backlash over a Federal Trade Commission report on industry…
*Cataloger: Branding Adds Company Value
BOSTON–Kicking off the 15th annual Catalog Conference & Exhibition with a look to the future, Rebecca Jewett, president…
Expect Rate-Case Decision in July
The Postal Rate Commission's rate case recommendations have been analyzed and discussed in mail rooms, board rooms and…