Hi-Tech Lists Fraught With Peril
Hi-tech direct mailers have reason to worry. Several trends point to a universe of direct mail-generated hi-tech prospects…
Cox Interactive Taps Viaweb Mall Software to Sell Ads
Local Web content provider, Cox Interactive Media, Atlanta, last month announced that it would be using technology from…
2 Firms Aim to Take Over E-Catalog Sales
Two competing companies are expected to unveil initiatives at this week's 15th Annual Catalog Conference & Exhibition in…
Getting Back to the List Basics
If I can paraphrase President Clinton, “It's the response, stupid.” With all the hoopla regarding the latest modeling…
Overcoming Fear of Buying on the Net
How would you like it if after a grueling day of mail-plan meetings, the pilot of your plane…
Stocks Slide on Lower Earnings Expectations
By now, investors should have a better idea of the extent of the stock market correction brought on…
*Showgoers Suffer in Clash of DM Titans
The concurrent scheduling of the direct marketing industry's second- and third-largest shows this week is forcing many companies…
Kleid Committee Urges Mailers to Pay Balances
The creditors' committee in the Kleid Co. bankruptcy case said last week that it is pleased with the…
Novus Marketing Takes Over Weight Watchers AccountGrowing Weight Watchers File
Publishers look for mass special-interest titles just as mailers look for highly targeted lists. Weight Watchers Magazine, with…
Appealing to the Scheduling Gods
For two things that were decided well over a year ago, the headaches are only reaching Excedrin level…