Catalogers Make the Switch to an All-Digital Workflow
The search for better, faster and less expensive technologies is leading catalogers into the digital age. Already, established…
Alliance Unveils New ‘Flavor' of Compiled Business, Consumer Data
As large data compilers continue to grow through mergers and acquisitions, Compiled Solutions and DTB Direct are aiming…
IDG to Help IBM Reach Foreign Technology Buyers
Information technology media and research company International Data Group (IDG) has announced a one-year deal with IBM that…
BTB Mailings Have Truly Gotten Out of Hand
We are writing to say how appropriate was Roy Schwedelson's recent article on mailing (“Delivering the Mail to…
Did College Students Forgot the Decoy Mail That Was Sent to Them?
The story about college students who were assigned a project to decoy lists and then report the results…
Is Award a Tribute or Wake-Up Call?
As Don Peppers and Martha Rogers accept Direct Marketers of the Year honors this week at Direct Marketing…
ClickZ Launches Newsletter for Marketers
E-commerce trade publisher, the ClickZ Network, San Francisco, recently announced the launch of its free weekly Executive Summary…
True North Merges Modem Media, Poppe Tyson
True North Communications last week merged two of its interactive agencies, Modem Media and Poppe Tyson, to form…
ABI Buys JAMI; Deal Tops $10M
Vin Gupta is staying true to his word. The ambitious chairman of American Business Information (ABI), Omaha, NE,…
Direct Marketing in the New Sandbox
Working with media can be a vast playground. Ad agency people play on the swings and climb the…