Greenpeace Issues Biodegradable Card
Greenpeace introduced its first credit card — one that is biodegradable — this month and is urging other…
Acxiom to Buy May & Speh for $600 Million
In the second megamerger of the year, data-savvy Acxiom Corp. has entered into a definitive agreement to purchase…
Printers Grab Attention With 3-D, Holographic Images
Advances in production processes have made three-dimensional images a viable and cost-effective option for creating attention-getting direct mail…
Rapp-Collins to Take Over Adobe Systems Management
Adobe Systems Inc., San Jose, CA, has selected Rapp-Collins Worldwide, New York, to handle direct response marketing and…
Restaurant Firm Tempts Diners with Affinity Program
The Wolfgang Puck Food Co., Santa Monica, CA, has introduced its Puck's Perks affinity program to target valued…
Cultural Access Wins Novartis Account
The TMS Professional Markets Group subsidiary of Cultural Access Worldwide has formed a marketing agreement with Novartis Pharmaceuticals…
MSGI Subsidiary Develops Daimler-Benz Web Site
Pegasus Internet, a subsidiary of direct marketing agency Marketing Services Group Inc., New York, has developed a Web…
Staples Awards DM Assignment to Arnold Direct
Staples has selected Arnold Direct, a subsidiary of Snyder Communications Inc., Bethesda, MD, to handle its strategic direct…
Douglas-Danielle Opens Doors, Will Focus on Financial Services
Direct response agency Douglas-Danielle, Chicago, opened for business this spring, with an emphasis on blending the creative and…
Company News
* Grandlake Computer Services, Newbury, England, will introduce its LaserMail document management software at the Xplor 98 Conference…