30-plus Sites Join TRUSTe Privacy Program
Nonprofit online privacy group, TRUSTe (www.etrust.org), announced that more than 30 Web sites have joined its program to…
Buying Begins at Media Auction Site
Media Auction, San Diego, last month began online auctioning at its site, www.MediaAuction.com, for 30- and 60-minute periods…
Tech Squared Uses New Catalog to Target Web-Site Operators
Tech Squared just dropped nearly half a million copies of its second catalog, Net Direct, which is aimed…
*IBM, Equifax Take Piece of E-Commerce Pie
NEW YORK–In a move to boost e-commerce and give themselves a financial chunk of the resulting transactions, International…
Census Sampling Plan Is Fair, Clinton Says
President Clinton last week defended the sampling plan the U.S. Census Bureau has proposed for the 2000 census.…
DMers Offer Way to Create Closer 1-to-1 Relationships
NEW YORK — Throughout the keynote speeches and sessions and at the awards luncheon honoring Don Peppers and…
Exhibitors See Less Traffic at Two Conferences
Direct marketers survived the battle of the shows last week as organizers claimed success at both DM Days…
AT&T Solutions starts up Multimedia division following spinoff of another
AT&T Solutions recently launched Multimedia Call Center Solutions, a new division that targets network-based teleservices strategies. The Basking…
American Express Simplifies, Speeds Up Reservations
BALTIMORE — American Express Corporate Service Group, New York, which offers corporate card and business travel services to…
Gateway, Microsoft Reach Pact to Promote Net Access
PC direct marketer Gateway Inc. has reached an agreement with Microsoft to promote its own Internet access service…