Managing Rising Distribution Costs
The benefits of controlling mailing costs include an easier, more manageable production and circulation process; better results reporting;…
Helping Catalogers Target Hispanic Market
Catalogers plotting their strategies for next year and the next millennium would be advised to pay closer attention…
Combine Marketing Efforts for Best Results
Today, consumers looking for sportswear, lingerie, toys, sporting goods or products in just about any other category can…
ABE Machines Not as Bad as Reported
While Melissa Campanelli's story (“ABE Machines Aren't Ready, Mailers Warn,” April 27) describes mailers' uncertainty about the readiness…
How Do You Measure Up?
For the past four years, W.A. Dean & Associates has produced The Annual Catalog Survey, which measures consumer…
MasterCard, Excite Ink Marketing Deal
MasterCard International, Purchase, NY, and search engine Excite, Redwood City, CA, (www.excite.com) announced the start of a multiyear…
Retired PMG Discusses What's Next for Himself, USPS
Marvin Runyon spoke with DM News on May 15 — his last day as postmaster general — about…
Baseball, Hockey Teams Find Success in Print, Online
Pro baseball and hockey fans appear to have an insatiable appetite for licensed merchandise. Major League Baseball and…
E*Trade to Sponsor CBS SportsLine
Online brokerage firm E*Trade, Palo Alto, CA, and Internet sports service SportsLine USA, Fort Lauderdale, FL, (www.cbs.sportsline.com) announced…
A Good Swift Kick
There's something brewing in Washington if two government officials give separate speeches about privacy on two successive days.…