Office Depot to Acquire Viking
One month after competitor Staples expanded its presence in direct marketing with the acquisition of Quill Corp., Office…
Mailers Mull PRC Recommendations
Mailers responded with mixed feelings after letting the Postal Rate Commission's recommended mailing rates sink in for a…
W3C Releases Working Draft of Privacy Specs
Amid a heightened sense of urgency surrounding privacy self-regulation efforts, the World Wide Web Consortium (W3C) this week…
Play-by-Play Will Debut Catalog in Fall
Play-by-Play Toys & Novelties Inc., San Antonio, TX, announced May 21 that it will launch its first catalog…
Polk Set to Debut New FastPath Modeling Tool
The Polk Co. said mailers will benefit from quicker construction of sophisticated models and delivery of scored lists…
Sharper Image's Net, Catalog Sales Jump
The Sharper Image Corp., San Francisco, reported May 21 a doubling of Internet sales and a sharp increase…
Cendant Fires Accounting Firm; Lawsuit May Be Next
Cendant Corp. last week fired Ernst & Young and is ready to sue the accounting firm for its…
Prime Access Campaign Targets People With HIV for Crixivan
Prime Access' newest campaign aims to give HIV-positive people updated information about HIV drug Crixivan. The campaign, which…
Kent & Spiegel Confirms Bankruptcy Filing
Kent & Spiegel Direct Inc., a DRTV marketing company in Culver City, CA, confirmed today that it filed…
Internet PC Firm Focuses on Techies
With a colorful Web site and witty ads, Internet PC company iDot.com targeted clever, tech-savvy customers when it…