Was Gore’s Speech Giving a Warning to Marketers?
The Direct Marketing Association applauded privacy initiatives announced by Vice President Al Gore last week, but some think…
Experian Direct Tech, CircBase
Experian Direct Tech, Schaumburg, IL, last month launched its CircBase cooperative database, which features more than 90 publications…
Courts Find New Constitutional Privacy Rights
Oliver Wendell Holmes once wrote that hard cases make bad law. Harsh statutes also create problems, and an…
Campaign Finds Robust Prospecting for Viagra
While Viagra is helping steam up bedrooms across America, the diamond-shape pill is sparking response rates to marketing…
RSL, BrandBase
Business-to-business direct marketing company RSL, New York, last month released BrandBase CD-ROM for Mac OS and Windows. According…
May & Speh, Datascore
Technology-based information management services provider May & Speh, Downers Grove, IL, launched a customer management solution last month…
New Dimensions in Lead Generation
Timing is the crucial in lead-generation programs. The first challenge is to fulfill inquiries in the shortest time…
Firstlogic, Fusion Library
Postal-automation and mail-preparation software provider Firstlogic, La Crosse, WI, last month released Fusion Library 1.0, the latest software…
R.R. Donnelley Debuts Web Ad-Placement Service for Catalogers
R.R. Donnelley & Sons Co., Chicago, has launched a service called Select Source to help catalogers put product…
Condom Maker Rewards Loyal Users
The embarrassment that college students sometimes experience when they go to the drug store to buy condoms soon…