Retailers Use Transaction Data to Get Specific in Mail Campaigns
As a way to compete with new selling channels, mom-and-pop retailers and large department stores are putting more…
True Modeling Needs to Start With Penetration Analysis
I would like to add to the discussion of CareerTrack's use of regression for modeling of its list…
Salford Systems, CART
Data-mining software developer and consultant Salford Systems, San Diego, has introduced its CART classification and registration-tree software. The…
PRC Cuts USPS' Rate Increases
The Postal Rate Commission last week called for a one-third cut in the U.S. Postal Service's proposed rate…
Is DRTV Dead?
Is DRTV Dead? While attending the DRTV Expo in Long Beach, CA, last month, several people in the…
What If There Were a DRTV Expo and No Fortune 500 Co. Went?
LONG BEACH, CA – The DRTV Expo and Conference here was billed as a “Spotlight on Business,” but…
K-Tel, GRTV Network Ink Show Deal
K-Tel International Inc., the marketer of entertainment products in Los Angeles that has made headlines with its rocketing…
Charter Hospitals Tests Infomercial for Treatment
In what is believed to be the first infomercial to address the sensitive subject of mental health, Charter…
Tupperware Plans Infomercial Campaign to Boost Distribution
Tupperware, Orlando, FL, , is in the planning stages of a DRTV campaign, sources familiar with its infomercial…
Nissho Iwai Buys Into Guthy-Renker Asia Pacific
Japanese trading giant Nissho Iwai Corp., Tokyo, purchased a minority interest Guthy-Renker International Asia Pacific, a subsidiary of…