Jewelry Telemarketing Campaign a Real Gem
Diamonds and gold and a promise of free earrings are luring customers to attend a VIP jewelry show…
*Burrus Challenges DMers to Predict Future
NEW YORK — In a speech to the American Booksellers Association in 1993, Daniel Burrus laid out a…
DM Humor Draws Laughs, Response
NEW YORK–To direct marketing professionals who decry the use of humor in business-to-business campaigns, Stu Heinecke replies with…
*Five Tips to 'Guerrilla Marketing'
BOSTON–Jay Conrad Levinson, co-founder of Guerrilla Marketing International Inc., Mill Valley, CA, listed the five most important weapons…
Catalogers Discuss Ideas that Worked, Didn’t Work
BOSTON–In one of the more popular workshops of the catalog conference here June 2, a standing-room audience packed…
TeleMark Acquires Newspaper Telemarketer
TeleMark Inc. has acquired newspaper circulation telemarketing specialists J. Blenkarn Systems Inc. and J. Blenkarn Holdings Canada, Ltd.…
*NBC’s Russert Offers Political Insight
NEW YORK–In selecting a speaker for its awards luncheon, DMDNY organizers decided again this year to give attendees…
Deluxe Debuts NetMatch Service
NEW YORK — Deluxe Direct Response, St. Paul, MN, introduced its NetMatch file-enhancement service at DM Days New…
Clubs of America Offers List to DMers
Clubs of America announced that it will make available for rental to direct marketer its file of continuity…
*DMA to Debut Major Catalog Study in Fall
BOSTON–The Direct Marketing Association is compiling its first-ever major study of the U.S. catalog industry's financial, marketing, merchandising…