Branch Scripting Leads to Successful Up-Selling
Our goal in direct response TV marketing has changed in the last few years as media costs have…
DRTV People
Margaret K. Mollo was appointed vice president of national advertising sales at Knowledge TV, a cable channel owned…
Hanes Airs Program for T-ShirtMaker Software
In an effort to bolster sales of its two-year-old Hanes T-ShirtMaker software for the small office/home office market,…
Home Depot Launches Second Spot Campaign
The Home Depot Do-It Yourself Stores, Atlanta, last week launched its second direct response TV campaign with 60-second…
Thane Hires Investment Banker for Pending IPO
Thane International Inc., an $80 million DRTV marketing company in La Quinta, CA, took a first step toward…
Higher Media Rates Mean More Complex Strategies
As most of the Fortune 500 companies have discovered, direct response TV marketing is a very cost-effective channel…
Cost-Per-Order Rates Matter More Than Size
Question: Which of the following call centers represents the better investment for a DRTV marketer? A) Call Center…
CEO Finds Success Pitching Others' Products
From fishing lures to fitness machines, Barbara Kerry has tackled many campaigns in the world of DRTV marketing.…
Data Quality Drives 1-to-1 Relationships
Accurate customer data is the lifeblood of any business. It's the most important component in helping companies capture…
Expertise Needed in Hispanic Market
DRTV marketing to the Hispanic market does not always translate well into Hispanic marketing expertise. Just because you…