Control Group, Genesis Direct Acquisitions Build MegaMarketing
Through the acquisition of a full-service direct marketing agency and a turnkey production shop MegaMarketing has been formed.…
*Study: Catalog Sales Will Grow at Steady Pace
Catalog sales are expected to increase at a slower but steady pace over the next five years, reaching…
Thompson, Phoenix Form Agency
After collaborating successfully on work for the Ford Motor Co., J. Walter Thompson Total Solutions Group and the…
DMA Aims to Head Off Backlash Over FTC Report
In a move apparently aimed at heading off legislative backlash over a Federal Trade Commission report on industry…
*Cataloger: Branding Adds Company Value
BOSTON–Kicking off the 15th annual Catalog Conference & Exhibition with a look to the future, Rebecca Jewett, president…
Expect Rate-Case Decision in July
The Postal Rate Commission's rate case recommendations have been analyzed and discussed in mail rooms, board rooms and…
Hi-Tech Lists Fraught With Peril
Hi-tech direct mailers have reason to worry. Several trends point to a universe of direct mail-generated hi-tech prospects…
Cox Interactive Taps Viaweb Mall Software to Sell Ads
Local Web content provider, Cox Interactive Media, Atlanta, last month announced that it would be using technology from…
2 Firms Aim to Take Over E-Catalog Sales
Two competing companies are expected to unveil initiatives at this week's 15th Annual Catalog Conference & Exhibition in…
Getting Back to the List Basics
If I can paraphrase President Clinton, “It's the response, stupid.” With all the hoopla regarding the latest modeling…