Clock Ticks on ValueVision Merger Deal
As the May 31 deadline approaches on a tentative merger agreement between ValueVision International Inc., Minneapolis, and National…
Anti-Slamming Bill Includes Spam
The Senate last week unanimously passed the Consumer Anti-slamming Act (S. 1618), which prohibits the unauthorized switch of…
Interim Spot Campaign Builds Leads, Awareness
Interim Services Inc., a $1.8 billion employment agency in Ft. Lauderdale, FL, completed a second flight of commercials…
Nonprofits Still Hit Hard in PRC Rate Increase
Nonprofit agencies received a little good news in with a lot of bad news last week when the…
DMers Welcome Henderson as PMG
WASHINGTON — Direct marketers and mailers voiced their approval over last week's appointment of William J. Henderson as…
FTC Attacks Seminar Selling: Business Opportunity Programs Face Broad 11-State Sweep
The Federal Trade Commission and 11 state law enforcement agencies are cracking down on seminar programs that promise…
Will E-Mail Marketing Replace Post Office?
The American Management Association made a startling announcement recently: E-mail has eclipsed the telephone as the primary business…
Drug Co.'s Freedom Not Without a Price
The entry of pharmaceutical companies into DRTV marketing is revolutionizing telemarketing services in many ways and has provided…
Blagman Teams With Mercury to Target Brand Advertisers
Blagman Media International Inc., a DRTV media company in Los Angeles, formed a joint venture with Mercury Media…
MarketFirst Helps Integrate Marketing, Sales
Direct and database marketers tend not to make much of a distinction between sales and marketing functions. But…