Overcoming Fear of Buying on the Net
How would you like it if after a grueling day of mail-plan meetings, the pilot of your plane…
Stocks Slide on Lower Earnings Expectations
By now, investors should have a better idea of the extent of the stock market correction brought on…
*Showgoers Suffer in Clash of DM Titans
The concurrent scheduling of the direct marketing industry's second- and third-largest shows this week is forcing many companies…
Kleid Committee Urges Mailers to Pay Balances
The creditors' committee in the Kleid Co. bankruptcy case said last week that it is pleased with the…
Novus Marketing Takes Over Weight Watchers AccountGrowing Weight Watchers File
Publishers look for mass special-interest titles just as mailers look for highly targeted lists. Weight Watchers Magazine, with…
Appealing to the Scheduling Gods
For two things that were decided well over a year ago, the headaches are only reaching Excedrin level…
Catalogers Make the Switch to an All-Digital Workflow
The search for better, faster and less expensive technologies is leading catalogers into the digital age. Already, established…
Alliance Unveils New ‘Flavor' of Compiled Business, Consumer Data
As large data compilers continue to grow through mergers and acquisitions, Compiled Solutions and DTB Direct are aiming…
IDG to Help IBM Reach Foreign Technology Buyers
Information technology media and research company International Data Group (IDG) has announced a one-year deal with IBM that…
BTB Mailings Have Truly Gotten Out of Hand
We are writing to say how appropriate was Roy Schwedelson's recent article on mailing (“Delivering the Mail to…