Prism to Use QMSoft Technology
Qualitative Marketing Software Inc. (QMSoft), Clearwater, FL, entered into a joint agreement earlier this month with data marketer…
Exchange Applications Wins Award
Marketing solutions provider Exchange Applications, Boston, and its client firm INVESCO Funds Group have won the “Best Data…
MotivationNet Announces 13 Partners
Online incentives marketer MotivationNet, Chicago, this month announced that 13 companies have joined its MyPoints reward program for…
Scholastic Joins Forces With Catalogs, Educational Products Firm
Scholastic Entertainment has partnered with catalogs and a marketer of educational products to offer merchandise from its popular…
J. Crew Seeking Buyer for Clifford & Wills
J. Crew Group Inc. is exploring the sale of its Clifford & Wills mail-order and factory-outlet business. “Our…
*Magaziner Urges DMers to ‘Redouble Privacy Efforts’
WASHINGTON — Ira C. Magaziner, senior adviser to the president for policy development, urged the DM industry to…
*McHugh Says H.R. 22 Is Alive and Well, Thank You
WASHINGTON — While rumors swirling around the mailing and postal industry say H.R. 22, Rep. John McHugh’s (R-NY)…
Borders Books Enters Online Fray
Book retailer Borders Group, Ann Arbor, MI, last week announced a new e-commerce site, Borders.com (www.borders.com.), that will…
*Henderson Tapped to Lead Postal Service
The U.S. Postal Service’s Board of Governors named William J. Henderson the 71st Postmaster General on May 12,…
Foundation Lures New Wave of Donors
The Chesapeake Bay Foundation's donor acquisition program was performing so poorly a few years ago that at one…