Did College Students Forgot the Decoy Mail That Was Sent to Them?
The story about college students who were assigned a project to decoy lists and then report the results…
Is Award a Tribute or Wake-Up Call?
As Don Peppers and Martha Rogers accept Direct Marketers of the Year honors this week at Direct Marketing…
ClickZ Launches Newsletter for Marketers
E-commerce trade publisher, the ClickZ Network, San Francisco, recently announced the launch of its free weekly Executive Summary…
True North Merges Modem Media, Poppe Tyson
True North Communications last week merged two of its interactive agencies, Modem Media and Poppe Tyson, to form…
ABI Buys JAMI; Deal Tops $10M
Vin Gupta is staying true to his word. The ambitious chairman of American Business Information (ABI), Omaha, NE,…
Direct Marketing in the New Sandbox
Working with media can be a vast playground. Ad agency people play on the swings and climb the…
FTC Surfs the Web to Snare Violators
Marketers aren't the only ones to discover that the Internet can reach vast numbers of consumers. Regulators are…
Corvette Cataloger Turns to Classic, New Beetles
As the launch of the new Volkswagen Beetle spotlights the loyalties of original Bug enthusiasts and creates a…
Long-Form Census Will Be Used, House Panel Leader Says
The long-form questionnaire will be used in the 2000 census, the chairman of the subcommittee overseeing the census,…
Big Flower Subsidiary to Buy ColorStream
The Webcraft subsidiary of Big Flower Holdings Inc., New York, announced May 28 that it has acquired ColorStream…