1Q Sales Increase 9.8% at Lands' End
Lands' End, Dodgeville, WI, reported a 9.8 percent rise in sales for the first quarter ended May 1,…
OgilvyOne Wins Royal Mail
Royal Mail US Inc. has selected OglivyOne Worldwide, New York, as its U.S. advertising agency of record. The…
Stein Rogan & Partners, BitFlip Form Partnership
Stein Rogan & Partners, New York, has formed a strategic partnership with start-up interactive marketing, design and production…
Interline Creative Named Agency for Sloan
Sloan Valve Co., Franklin Park, IL, has solidified a seven-year relationship with Interline Creative Group, Palatine, IL, by…
*PRC Comes Through for Direct Mailers
After a 10-month statutory review period that included 156 pieces of testimony, 449 library references and support documents…
ICG Uses IntelliQuest to Seek New Customers
Integrated communications provider ICG Netcom, Englewood, CO, and IntelliQuest Marketing Information Solutions, Austin, TX, a database marketing company,…
Paxson Revenues Rise With Station Acquisitions
Paxson Communications Corp., the TV station group owner in West Palm Beach, CA, reported that revenues rose 67…
Banks Customize DM Packages to Explain Mergers
In an effort to slash customer churn in the midst of their merger frenzy, some big-name banks are…
One-to-One Marketing Gain Share of the Customer
Technology and a theory of marketing that one observer called “formalized common sense” have advanced the practice of…
Reorganization Factor in 16% Drop in Sales at Egghead.com
Egghead.com Inc., Spokane, WA, an online reseller of computer products, reported that consolidated net sales for its fiscal…