Excite, Netscape Ink Deal in Portal Push
Netscape Communications Corp. and Excite Inc. announced a partnership last week that they expect will help Netscape in…
ZD Market, National Decision Make Pact
ZD Market Intelligence, La Jolla, CA, a provider of sales and marketing solutions to computer and telecommunications companies,…
Yahoo to Feature TechWave Products
Search engine Yahoo (www.yahoo.com), announced last month that it would provide access to TechWave's BuySoftware.com computer, software and…
Bargain-Basement Promoter Attracts Who's Who in DM
Web startup Impulse! Buy Network Inc. plans to launch a service today aimed at spurring Internet sales by…
Gateway Changes Name, Boosts Its Business Market With New Division
Gateway, which officially changed its name from Gateway 2000 as part of a new branding campaign, has forged…
Juno, Audio Book Club Strike Marketing Alliance
Online service provider Juno, New York, announced an exclusive marketing alliance with audio books direct marketer Audio Book…
Cokes Adds Fizz in Summer PromotionPartnering with 9,500 retail outlets to of
Using a list program in lieu of a national television campaign, Coca-Cola is targeting teens for a summer…
Getting Ready for Privacy Principles
Effective July 1, 1999, the Direct Marketing Association will institute a new set of privacy principles for consumer…
What It Takes to Find an Effective DM Executive Today
Direct marketing's unprecedented influence on the success or failure for a company is redefining the requirements for successful…
New PMG Should Be Selected on Qualifications Not Gender
Robert B. Swick urges the Postal Board of Governors to “include gender on an equal plane with the…