New Yorkers Embark on Mail Campaign Against Vetoes
Irked by New York Gov. George Pataki's apparent eagerness to slice and dice a budget that the state…
How to Get SURE-Fire Response Advertising
As we stand at the threshold of a new millennium, new media and new technologies are forcing direct…
Global Direct's Net Sales Increase 31 Percent for 1Q
Global DirectMail Corp., a direct marketer of computer products, reported that net sales for its first quarter ended…
Forrester Launches Online Retailing Strategies
Forrester Research, Cambridge, MA, announced last month the launch of its newest service, Online Retailing Strategies. The service's…
DMA Urges Members to Write Senate
DMA Urges Members to Write Senate In an attempt to get the Internet Tax Moratorium legislation addressed before…
1Q Sales Increase 21.3% at Specialty Catalog
Sales grew by 21.3 percent at Specialty Catalog Corp., South Easton, MA, for the first quarter ended April…
Expand Market With Mail-Order Data
Is the propensity for an individual to purchase through mail-order catalogs correlated with a predisposition to support nonprofit…
Fingerhut Taps William J. Lansing
Fingerhut Companies Inc., Minnetonka, MN, selected William J. Lansing, vice president for business development at General Electric Co.,…
Nonprofits Respond to 'No-Adjective' Rule
The U.S. Postal Service issued a ruling in the Federal Register in March regarding the eligibility requirements for…
USPS' ABE System Begins as Scheduled
The U.S. Postal Service launched its Automated Barcode Evaluator program this week and, so far, is reporting that…