How Do You Measure Up?
For the past four years, W.A. Dean & Associates has produced The Annual Catalog Survey, which measures consumer…
MasterCard, Excite Ink Marketing Deal
MasterCard International, Purchase, NY, and search engine Excite, Redwood City, CA, (www.excite.com) announced the start of a multiyear…
Retired PMG Discusses What's Next for Himself, USPS
Marvin Runyon spoke with DM News on May 15 — his last day as postmaster general — about…
Baseball, Hockey Teams Find Success in Print, Online
Pro baseball and hockey fans appear to have an insatiable appetite for licensed merchandise. Major League Baseball and…
E*Trade to Sponsor CBS SportsLine
Online brokerage firm E*Trade, Palo Alto, CA, and Internet sports service SportsLine USA, Fort Lauderdale, FL, (www.cbs.sportsline.com) announced…
A Good Swift Kick
There's something brewing in Washington if two government officials give separate speeches about privacy on two successive days.…
Office Depot to Acquire Viking
One month after competitor Staples expanded its presence in direct marketing with the acquisition of Quill Corp., Office…
Mailers Mull PRC Recommendations
Mailers responded with mixed feelings after letting the Postal Rate Commission's recommended mailing rates sink in for a…
W3C Releases Working Draft of Privacy Specs
Amid a heightened sense of urgency surrounding privacy self-regulation efforts, the World Wide Web Consortium (W3C) this week…
Play-by-Play Will Debut Catalog in Fall
Play-by-Play Toys & Novelties Inc., San Antonio, TX, announced May 21 that it will launch its first catalog…